Author(s): S. M. RAHAMAN, B. K. BERA AND G. S. ANANTH

Abstract: The present study has identified three major marketing channels which are of very short period. It is found that the price spread is highest in channel III amounting Rs. 24.07 per kg of fish followed by Rs.10.14 in channel II, while there is a price spread of only Rs. 4.05 per kg of fish in channel I as the farmers sell their catch directly to the consumers. This indicates a very normal situation with greater marketing efficiency. The major constraints faced in production and marketing of fishes are theft and pilferages, non availability of quality fish seeds, lack of government support both technically and financially, quarrel and litigations among the owners of the pond, poor adaptability of fish seed in new environment, non availability of quality fish seeds, lack of government support, labour crisis, high degree of perishability of the product, cut throat competition, inconsistent supply of fish, lack of storage facility etc.

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