Vol. 13 No. 2
Innovation, market orientation and entrepreneurial competence towards competitive advantage and marketing performance of micro, small and medium enterprises (MSMES) on seaweed processing
Author(s): A. ABDULLAH, S. BASALAMAH, J. KAMASE AND I. DANI
Abstract: This research aims to test and analyze the influence of innovation, market orientation, entrepreneurial competencies and entrepreneurial orientation toward competitive advantage and marketing performance on Micro Small and Medium Enterprises (MSMEs) on seaweed processing in South Sulawesi. The unit of analysis is the whole owner and manager of small and medium enterprises on seaweed processing in South Sulawesi. The selection of owner and Manager as the unit of analysis was justified because they (owner/ manager) are the main resources that belong to small and medium enterprises. In addition, the owner and the manager is an individual that is able to explain variable-variables analyzed.. This Reseacrh use Census Methode. A total sample for researches are 158 respondents. Data analysis techniques used in explaining the phenomenon in this research are descriptive statistics analysis techniques and analysis of Structural Equation Modeling (SEM) with AMOS 24 computer program statistic. The researches result to found that the innovation have positive and insignifican toword marketing performance. Thernindicator of product innovation, procces innovation and managerial innovation in reality which to be less in applied by MSMEs parties on seaweed processing to increased the marketing performance. The market orientation have positive and insignificant toward marketing performance. The indicators of customer, competitor and information of market orientation in reality which to be less in actualize by MSMEs parties on seaweed processing to increased the marketing performance. The entrepreneurial competence have positive and insignificant toward marketing performance. The indicators of concept built, useful of opportunity, relationship, learning and personal ability in reality which to be less in actualize by MSMEs parties on seaweed processing to increased the marketing performance.
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