Author(s): S. Das, S. S. Dana, M. Ray Sarkar and U. K. Bandyopadhyay

Abstract: This paper analyses the factors associated with the adoption behaviour of beneficiary farmers of Fish Farmer Development Agency (FFDA) towards recommended scientific fish culture practices in North 24-Parganas district of West Bengal. The data were collected from randomly selected 60 FFDA beneficiary fish farmers of 4 blocks with the help of structured schedule. The findings revealed that majority (81.67%) of fish farmers belonged to medium to high adoption category. Correlation analysis revealed that age, farming experience, ownership of pond, selling price of fish, fish production, annual income from fishery, risk orientation, mass media exposure and extension agency contact were significantly correlated with the adoption level of beneficiaries. From regression analysis it was found that selling price of fish was positively associated with adoption level of beneficiaries at 0.05 level of probability whereas farming experience was found to have positive association with adoption level of beneficiaries at 0.01 level of probability. It was also revealed that 30.9 per cent of the variations of adoption level were due to the combined influence of these two variables.

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