Author(s): J.K. DAS, K. PRADHAN, G. MAZUMDER AND R. GHOSAL

Abstract: In the era of globalisation, there is a need to concentrate upon the value added product from the available resources to go with the global market with the help of supply chain management system for the upliftment of the livelihood status of the ultimate stakeholders. The present study was conducted to estimate the socio-economic attributes of the mango growers embedded with the economy of the mango enterprise at the Malda district of West Bengal, India. This study was conducted using multistage sampling with purposively selected villages Dhantola, Kalyanpur, Arapur, Govindapur and Ganipur in the English Bazar block of Malda district. The dependent and the independent variables were operationalised and measured with the help of structured interview schedule. For analyzing and interpretation of the data statistical tools like co-efficient of correlation, regression and path analysis were used. The study revealed that the age, secondary occupation, education, size of orchard, age of orchard, family composition, experience of growers, percentage of variety grown, return from orchard, primary income and secondary income found to be associated with the total income, total expenditure and total savings of the family and the fourteen predictor variables had contributed to explain total family income 57 percent, total yearly expenditure 49 percent and yearly savings 83 percent variations embedded with the predicted variables.

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