Vol. 19 No. 1
Assessing the relative preference of mango varieties through Paired Comparison Method in Murshidabad district of West Bengal
Author(s): T. SAHA, D. RAY, S. MONDAL AND S. L. MOHAMMAD
Abstract: Murshidabad district is famous for mango cultivation, where about more than two hundred traditional, delicate and tasty mango varieties are grown. This study conducted in the Farakka block of the Murshidabad district by interviewing eighty mango growers randomly chosen from five villages. The main objective was to find out the relative preferences of the cultivars in terms of flavour. Five mango varieties viz:Himsagar, Langra, Amrapali, Fazli, and Gopalbhog were identified and presented to the respondent in ten maximum possible pairs. They were asked to choose one variety over the other from each pair separately which contains more flavour.The Method of Paired Comparisons, an interval level of measurement (interval scale) was used for analysis of data. According to the perception of the mango growers, Langra was the tastiest variety, followed by Himsagar, Amrapali, Fazli. But Gopalbhog was perceived to be the least preferrable variety according to its flavour.
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